FINDING THE BALANCE FOR AUTHORS BETWEEN BUSINESS AND PERSONALITY!

Crystal specializes in helping you build a foundation for sustainability and consistent growth in your business or platform.

At Crystal Key Media we are committed to crafting stress-free marketing strategies that not only elevate your brand, make you more money, but also work sustainably with your personality and life.

Looking to get your paid advertising off your plate?

Apply to see if we might be a good partner for you.

We’re here to collaborate and help you find a solid and sustainable way to grow and achieve your goals.

No tricks, no gimmicks, no short-term tactics to be found. 

Personalized, high-level, strategic advice that’s more than just ads.

On-point messaging that builds your brand.

That’s Crystal Key Media.

We think you’ll like having us as a partner!

I saw results fast. In fact, my income more than doubled in just a few short months of working with her.

“Working with Crystal is one of the best business decisions I’ve made, collaborating with her has been an absolute game-changer. With her infectious energy, unwavering support, and unparalleled expertise in advertising, Crystal is the ultimate secret weapon I needed to take my earnings to new heights. Forget about classes – with personalized one-on-one coaching, I saw results fast. In fact, my income more than doubled in just a few short months of working with her.”

J.A. Owenby Author
Author J.A. Owenby
Author Yasmine Galenorn
NYT Bestselling Author Yasmine Galenorn

I have come to trust her advice and rely on it.

Crystal has been incredibly helpful. Without her guidance, my ads weren’t producing anything at all—I was losing money on them. But she’s marketing savvy, she understands all those factors in marketing that are necessary to produce results, and now I’m seeing a big turnaround. She’s patient, and does her best to help clients understand the “why” and “how” of marketing—not just ads, but also newsletters and blurbs. She’s helped me set up automation flows (and to understand what they were in the first place), and is helping me build my newsletter and retain my newsletter audience. Since I started working with her, I’m not paying for expensive classes that feed authors generic advice, and I have come to trust her advice and rely on it.

She’s taken the confusion out of marketing books.

What I appreciate the most about working with Crystal is her professionalism, patience, and enthusiasm for my success. She takes the time to explain things clearly and tailors her advice to my specific goals and needs. She’s an absolute game-changer for helping me market my books to the right people at the right times.

Author Veronica Forand

Are You're Ready?

For an agency that cares about you!

At Crystal Key Media, we believe in crafting personalized, impactful marketing strategies that honor your business’s identity and goals. Let’s unlock the door to your brand’s next chapter together.

Meet The Team

crystal key media marketing and advertising for authors and small businesses

Crystal Johnston
Owner/Founder
Lead Ads & Business Strategist

Crystal’s Foundational Approach And Strategic Thinking Allows Her To Help Craft Plans Of Action Based Your Needs, Strengths, And Goals. She is fluent in Clifton Strengths language and application and always seeks to develop strategic plans that will support each individual and business for long-term growth and sustainability.

She Has 9+ Years Of Advertising Experience On Facebook™ And The Amazon AMS Platforms. Through The Years She Has Worked With Many Clients And Tracked Data For $900,000+ Personally In Ad Spend. She’s also run her own 6-figure fiction platform since 2012.

She Has Been Married 20+ Years, Homeschools Her Two Teenage Daughters, And Keeps The Home Zoo Of Chickens, Rabbits, Dogs, And Hermit Crabs— Alive And Well. She’s a Ravenclaw and adores anything to do with Jurassic Park!

Nicole Thomas
Ops & Data Manager

Behind the pages of a book or a computer screen crunching numbers is typically where you will find me. Organization and numbers are the key to everything I do.

I worked for Nestle Waters as a data analyst for almost ten years and cleared millions of dollars worth of deductions and managed accounts like Walmart, Target, and Quick Trip.

In my off time you’ll find me growing my dream of owning a library and snuggling my pig or fur baby, if I’m not running back and forth to cheer practices while homeschooling and trying to keep up with my Freshman Bobcat son.

I love everything about Beauty and the Beast and Belle is my superhero!

She understands what makes books sell, while using numbers to make decisions.

“Crystal is one of those rare authors who also knows how to analyze data. This means she understands what makes books sell, while using numbers to make decisions. It also means she is invaluable to an author like me. One of the things I particularly love about working with Crystal is that she is always upleveling and learning best practices, new tactics etc. She’s also incredibly ethical, and is also always willing to let me know when something isn’t working–even if it means that I need to cut down my ad spend or stop an ad completely..”

Author Stacia Stark
Author Stacia Stark
Tasha Black
Author Tasha Black

I will always be grateful for the upbeat and encouraging energy Crystal injected into my author career.

“Crystal assessed my back catalogue and helped me determine which books to advertise. She was willing to work with my modest budget and she tirelessly adjusted and updated my ads until they were running nicely. One of the ads she created ran profitably for years. I will always be grateful for the upbeat and encouraging energy Crystal injected into my author career. Crystal’s kindness and patience when I was brand new to advertising set me on a path to feeling comfortable investing more in my business, which ultimately led to me becoming a full-time author!”

The strategy talks we have are invaluable.

I’m so grateful I got to work with Crystal when I did. I know how to run ads just fine, but it took up so much if my time and brain space, which is why I went looking for help. Not only did she get my ads dashboards cleaned up so we could really see which ads are making money and which weren’t, but the strategy talks we have for the continuation of my ads are invaluable.

Author Aidy Award
Author Aidy Award & Amy Award
ML Guida
Bestselling Author M Guida

What I really appreciate is her communication.

Crystal has really helped me with my ads that were floundering. I have taken numerous classes on Facebook and Amazon ads and I don’t have the Midas touch. Lucky for me, Crystal does. The first three months, she analyzed my ads and my author brand. Based on this analysis, she determined what books or series we should focus on and how I can keep true to my brand. I trust her advice in navigating through this market. The other service she does well is writing blurbs, which is definitely my weakness. This is definitely one of Crystal’s strengths. Crystal will rework them until she finds their sweet spot. My ads and books perform better after she performs her magic. What I really appreciate is her communication. If I have a question, I can always contact her and she will always get back to me promptly. My income has definitely improved and I believe it’s because of Crystal, my shining star.

Looking for answers to any of these questions?

How Do I Build An Author Brand?

What Are Effective Marketing Strategies?

Should I Advertise?

What Do I Do If My Ads Aren't Working?

Which Social Media Platform Should I Use?

How Do I Use Social Media Organically?

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